Market Positioning: A premium eco-conscious brand focused on health-safety and sustainability. Targeted at environmentally aware families and users with chemical sensitivities.
- Material Science:
- Plant-based surfactants; EWG Verified; Vegan/Cruelty-free; Recyclable HDPE #2 packaging.
- Temperature & Resistance:
- Stable in ambient room temperatures; avoid freezing to prevent plant-extract separation.
- Maintenance Protocol:
- No-rinse required for kitchen cleaners; fruit wash requires thorough rinsing with cold water.
- Stacking & Modularity:
- Large 27.1 oz footprint designed for stability; standardized bottle necks for secondary nozzle compatibility.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| ATTITUDE Kitchen Cleaner | Eco-friendly kitchen degreasing | 27.1 Fl Oz |
| ATTITUDE Fruit and Vegetable Wash | Produce sanitation | 27.1 Fl Oz |
