Market Positioning
Amwipe is an entry-level professional apparel brand catering specifically to the education sector. Its primary user base is home-based professionals (teachers) seeking comfort during work hours.
TECHNICAL SPECS SHEET
- Material Science:
- Poly-Cotton blend optimized for wrinkle resistance; lead-free screen printing processes.
- Temperature & Resistance:
- Standard laundry environment safe (up to 40°C); moderate resistance to industrial detergent.
- Maintenance Protocol:
- Tumble dry medium; low iron if necessary; avoids shrinkage through heat-set fabric tech.
- Stacking & Modularity:
- Standard apparel form factor; modular with other semi-formal teacher wardrobe staples.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Be Kind Teacher T-Shirt with Dandelion Graphic | Classroom instruction and casual Fridays | Women's Standard (Light Gray) |
