Market Positioning: Air Wick is a high-volume entry-level brand providing accessible home fragrance solutions. Their primary user base consists of everyday homeowners looking for affordable, automated scent delivery systems.
- Material Science:
- Glass oil reservoirs with PE (Polyethylene) caps; plastic warmers made from heat-resistant UL-rated polymers.
- Temperature & Resistance:
- Warming element operates at low, constant wattage; mist diffusers utilize ultrasonic vibration.
- Maintenance Protocol:
- Discard glass bottles when empty; wipe warmers with dry cloth (unplugged); avoid water contact with electronics.
- Stacking & Modularity:
- Refills are cross-compatible within the same product line (e.g., all Plug-in oils fit all Plug-in warmers).
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Air Wick Plug in Scented Oil Starter Kit, (Warmer + 1 Refill), Lavender & Chamomile, Air Freshener, Essential Oils | Individual room fragrance | 1 Warmer + 1 Refill |
| Air Wick Plug in Scented Oil Starter Kit, 2 Warmers + 6 Refills, Lavender & Chamomile, Eco Friendly, Essential Oils, Air Freshener | Multi-room coverage | 2 Warmers + 6 Refills |
| Air Wick Essential Mist Starter Kit, Diffuser + 1 Refill, Lavender and Almond Blossom, Air Freshener, Essential Oils | Atmospheric fine mist diffusion | Battery-operated Diffuser |
